One brand. Every world.
Unifying three distinct business areas under one cohesive, scalable visual identity.
Unifying three distinct business areas under one cohesive, scalable visual identity.
Tobii is the world leader in eye tracking — technology that reads where you look and turns it into action. We built a visual identity that matched the intelligence of their product: precise, human, and unmistakably ahead of its time. From esports gaming platforms to research tools, assistive tech to enterprise — one system, every touchpoint.
Tobii operates across three distinct verticals — gaming, research, and assistive technology — each with its own audience, tone, and expectations. The challenge was building a brand system flexible enough to span all three without fracturing.
We developed a visual language anchored in precision and human connection: clean geometry, a confident color system, and a typographic voice that could shift from hardcore esports energy to clinical research credibility without ever losing its identity.
Brand doesn't stop at screens. We extended the Tobii identity into physical touchpoints — merchandise, packaging, exhibition stands — ensuring the same visual intelligence that lives on-screen translates just as sharply into the real world.
