A brand system designed for competitive gaming — fast, cohesive and ready to scale.
Stryda was a competitive gaming platform built for players who wanted more structure, progression, and purpose in online esports. Through missions, ladders, and tournaments across multiple game titles, Stryda created a unified ecosystem where players could compete, improve, and climb.
At Madly, we developed the complete visual identity for Stryda.
Stryda focused on organizing competitive gaming in a structured and accessible way. By offering clear progression systems, tournaments, and competitive formats, the platform helped transform casual play into meaningful competition.
The visual identity was designed to reflect that structure. Rather than leaning into typical chaotic gaming aesthetics, the brand was built around clarity, tension, and competitive focus.
Together with a strong logotype, a defined color palette and typography system, as well as a consistent graphic language and modular design elements, we created a visual identity that could scale across product, social channels, events, and partnerships.
The goal was to build a brand that felt competitive and structured, yet energetic and modern — capable of supporting a growing esports platform in a highly competitive market.
This project gave us the opportunity to translate Stryda's ambition into a cohesive visual world that supported both user experience and brand recognition.